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British Airways Business Model. A Short Overview

RRP $17.99

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Essay from the year 2015 in the subject Tourism, language: English, abstract: British Airways is UK's largest international scheduled airline in terms of fleet sizes with an operating profit of 975 million in 2014 and around 40,000 employees . It flies to more than 170 destinations in almost 80 countries. It is also the fifth largest international cargo airline carrying almost a million tons of mail, freight and courier shipments annually. Furthermore, the airline offers a range of ancillary services including aircraft and maintenance, training and ground handling. It is also a founding member of Oneworld, the third largest airline alliance. Furthermore, BA is the biggest holder of slots at Heathrow airport, which is Britain's most important airline hub. Ever since the airline was privatized in 1987 it grew to become one of the global premium airlines. At the core of the brand lies the motto 'To Fly. To Serve.' "Always putting you at the heart of everything we engineer, innovate and pioneer. Today and tomorrow." The airline is also known to be a pioneer in green technology with the goal to set standards in responsible aviation. Consequently, the company engages in fuel innovation, purchases fuel-saving aircrafts and supports community projects and appropriate government regulations. To understand BA's business model in detail, first a SWOT analysis with a PESTLE analysis is conducted and then Porter's Five Forces Model is used."


Sir Gawayne And The Green Knight

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From the introductory. "Sir Gawayne and the Green Knight" was published for the first time in Sir Fred. Madden's "Syr Gawayne, a collection of ancient romance-poems by Scottish and English authors, relating to that celebrated knight of the Round Table. London 1839. Printed for the Bannatyne Club." Prefixed to this edition is a description of the unique MS. Cott. Nero A x; in the same portion of which, and directly preceding our Sir Gawayne, are three other poems, written in the same hand and all (Madden ibid. p. 301) "most unquestionably composed by the author of the romance." Morris edited these three poems, under the titles of the Pearl, Cleanness, and Patience, for the E. E. T. S., in 1864 (2nd ed. 1869): and in the same year, for the same society, reedited Sir Gawayne and the Green Knight (2nd ed. likewise 1869). He agrees with Madden in attributing all four poems to one and the same author; alleging for his opinion similarity of dialect. Prof. Trautmann in his Habilitationssft. Leipzig 1876, "Uber Verfasser und Entstehungszeit einiger allit. Gdte. des Altengl." agrees with Morris, while deeming insufficient the ground assigned by him for his opinion. He himself reaches the same conclusion by applying "the best tests we can have" - those of wort- und phrasen-gebrauch und versbau. The Pearl, not being written in alliteration, falls without the limits of his subject. But in his article "Der Dichter Huchown und seine Werke" (Anglia I, p. 118 - 120) he attributes the Pearl to the author of the other three poems, and enumerates the reasons as follows: - I. 48 words rare or unknown in other poems and common to these 4. II. The similar treatment of the alliterative rhymes: a, the frequent alliteration - wh: w. b, the frequent alliteration of the spiritus asper with the spiritus lenis. c, such alliterations as excused: "scape, expoune: speche." He gives two examples from the Pearl. d, the frequent alliteration of combinations of 2 and 3 letters with each other (i.e. sp, cl, str, etc.), three in a line. Ground I. is not conclusive, because if we assume (as we have the right to assume, cf. Morris 2nd ed. of Allit. Poems, preface p. ix, note) another poet writing in precisely the same dialect, he would naturally make use of words which must have been common to that section of the country. Ground II. does not seem to me entirely convincing, because "a" and "b" are peculiarities which the Pearl shares with William of Palerne (cf. Trautmann Ub. Verf. u. Entst. p. 14); and "d" is found not only in Gaw. Cl. and Pat., but also, in a less degree, in Mort Arthure; and, to a much greater extent, in the Alexander Fragments. Trautmann is satisfied here with much lighter evidence than in the case of the poem of Gawain (cf. Ub. Verf. u. Entst.). Yet, apart from the complete proof he himself brings, there was, as I shall point out later for another purpose, an intimate connection between moral and descriptive passages of Gaw. and Cl.; while between the Pearl and the other poems there is no such link. It is separated from them by its versification; by the blending of allegory and personal feeling; by the different use too of the Bible, insomuch as while Cl. and Pat. are merely founded upon it, the author of the Pearl transports himself into the scenes in Revelations "which he describes."


We Sang It Our Way

RRP $55.99

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For all who enjoy, or perhaps endure, the best efforts of a local church choir, flr'e Sang It Our Way is a hilarious peek behind the scenes at the peculiar world of draughty vestries, musty-smelling hymn books, wheezing organs and black cassocks so old that they arc turning green. Inspired by over fifty years of singing with his local church choir, Reginald Frary has entertained countless readers with his delightful stories of over-ambitious music directors (and how to deal with them), new vicars full of reforming zeal (and how to deal with them), the choir of six that gallantly attempts The Halklitiab Chorus. the constant tension between progressives and traditionalists and the problems of having dry rot in the organ loft and no piano in the practice hall. Full of keen wit and observation, humorous incident and recognizable eccentrics, We Sang!! Our Way is a book to give pleasure over and over again.


Gawayne And The Green Knight

RRP $16.99

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This collection of literature attempts to compile many of the classic works that have stood the test of time and offer them at a reduced, affordable price, in an attractive volume so that everyone can enjoy them.


The Way Things Ought To Be

RRP $18.99

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Transcription of stories written by a teenage girl during the 1950s as discovered in a notebook of school work found by the author's daughter.



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